Start a campaign
- Open Management → Finances → Marketing.
- Check your available campaign slots. Accreditation determines capacity, with up to nine slots as you progress.
- Choose Start Marketing Campaign.
- Browse the animals in the current zoo and compare each campaign’s seasonal cost and Appeal increase.
- Select an animal and choose Confirm.
The campaign begins immediately. Check the running campaign list to see that it is active; guest numbers do not have to rise by a fixed amount straight away.
Choose a campaign level
Bronze, Silver and Gold availability depends on accreditation. Higher levels increase both cost and appeal. Choose a level your budget and guest facilities can support.
Marketing boosts the animal’s Appeal to attract guests. It does not directly improve that animal’s welfare.
Review costs or stop a campaign
The Marketing page shows active campaigns and Yearly Marketing Costs. Individual quotes use seasonal costs, so keep the time units in mind when comparing them with the annual total.
To end a campaign, select it on the same page and choose Stop.